Dr Charlotte Blau is a reconstructive surgeon whose work centres on restoration, renewal, and compassionate care.

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The brand identity was designed to reflect both the science and artistry of reconstructive surgery. A refined, modern typeface delivers professionalism and trust, while delicate wildflowers woven through the logo symbolise transformation and regeneration — mirroring the healing journey many patients experience.

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An elegant colour palette balances depth with warmth, reinforcing calm, confidence, and hope. Botanical brand marks and illustrations extend the identity across digital and print touchpoints, softening the clinical space without compromising authority. Each floral element can stand alone, allowing flexibility while maintaining cohesion across website, patient resources, and collateral.